The problem
You spend $500–$2,000 on a creator,
approve the content on gut feeling,
and watch it flop.
You don't have a rubric for what works. You don't have time to film it yourself.
And generic UGC tools give you ideas that all sound like ads.
Pocky comes from a creator who's worked with 100+ brands and tested every angle herself such as the hooks, the framing, and the small details that bring authenticity back to UGC.
How it works
Three steps.
No 20-minute onboarding. No 47 fields. Built around how indie founders actually work, fast, between meetings.
01
Drop in your brand
Voice, audience, what you'd never do. One paragraph is enough. Pocky reads it into every brief.
Brand setup
02
Describe the campaign
What you're promoting, your selling points, your hard no's. The form takes ninety seconds.
Wizard
03
Get briefs creators want to film
One format, done right: B-roll + text overlay. Scene not script. Send them straight to your creator.
Output
The method
What makes Pocky different?
Pocky specializes in one brief format: b-rolls with overlay text. We help incorporate your products in the most natural way without sounding like an ad.
Hook
“Okay I didn't expect this to actually work but this face mist changed my skin…”
Structure
Talking head. Holds up product. Lists benefits. Before/after. Ends with “link in bio.”
Result
Reads as paid in three seconds. Scrolled past.
Scene
Weather report from past few days. Text: “DO NOT GO OUTSIDE THIS WEEKEND IF YOU'RE IN NYC.” Cut to creator's damaged skin. Mist applied. End on glowy skin.
Why it works
Starts with a problem everyone felt. Product enters as the relief, not the subject. No CTA, no posing.
Result
The product is the relief, not the pitch.
From the founder
I noticed a brand sends the same document to 50+ creators and expects the content to be delivered at a certain period of time. When that happens, 50+ creators are posting the same video of a product and no one is watching those videos or reaching any conversions. Pocky is going to change that, so we can bring back what UGC originally was.
Elise Zeng
Founder · UGC creator since 2024
Pricing
One plan. No tiers, no traps.
Try it
$0
Forever, for indie founders kicking the tires.
·1 brand
·2 briefs per campaign
·Both content formats
Join the waitlistPro
TBD/mo
Indie brands running a few creator campaigns a month. Final pricing announced when the early-access cohort closes.
·Unlimited brands
·Unlimited briefs
·Brief audit (coming soon)
·Priority generation
Join the waitlistPricing is being validated with first customers. Lock in early. It'll only go up.
Closed alpha
You'd be one of the
first.
Pocky is in closed alpha. Drop your email and we'll let you in once a spot opens up, usually within a few days. Founder pricing locks in for everyone who signs up during alpha.
No spam. We'll only email you about Pocky.
Join the waitlist
We'll reach out as soon as we have room.