For indie product brands · est. 2026

Your videos have 3 seconds not to look like an ad.

Pocky writes discovery-stage creator briefs for indie brands, so their content connects with customers instead of getting scrolled past.

Get started freeSee a sample brief
Sample brief
usepocky.com

What makes Pocky different?

Hook

Pocky Tip

No hook formula, no brand name spoken out loud. It just looks like something a friend filmed.

The problem

User-generated content is becoming just another ad.

Elise Zeng · Founder of Pocky and UGC creator since 2024

I've filmed for 100+ brands. Most send the same brief to every creator on their list: same hook, same product shot, same “link in bio.” Pocky writes briefs built for discovery instead, helping indie brands build awareness one video at a time.

How it works

Three steps.

Pocky's new brand form, asking for a brand name and one paragraph about the brand.

Pocky examples

Videos that were created with Pocky.

RYZE

Char

Peachie

P.Calm

Pricing

Priced in briefs.

A brief is one creator-ready concept. Start with 3 briefs per month, no card required.

Free

$0

Free forever

·3 briefs per month

·1 brand

·No regeneration

·Watermarked share cards

Start free

Starter

$29/mo

Billed monthly

·50 briefs per month

·1 brand

·Regenerate any brief

·Unwatermarked share cards

·5-brief overrun so a campaign never truncates

Choose Starter
Most picked

Pro

$69/mo

Billed monthly

·200 briefs per month

·3 brands

·Regenerate any brief

·Unwatermarked share cards

·20-brief overrun so a campaign never truncates

Choose Pro

Studio

$199/mo

Billed monthly

·Unlimited briefs

·10 brands

·Regenerate any brief

·Unwatermarked share cards

Choose Studio

Briefs reset at the start of each calendar month. 50 extra briefs for $19, valid 12 months. Top-up packs are for paid accounts and are not on sale yet. See annual pricing.

Get started

Your next video
starts here.

Pocky is open to every indie brand. Make a free account, point it at your product, and read a real brief before you decide anything. Upgrade when you want more.

No spam. I'll only email you about Pocky.

Free plan

Create your account

Sign up takes ninety seconds, no card required. The free plan includes 3 briefs per month.

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